Buying Opportunity or Sucker Rally?

, On Tuesday June 22, 2010, 3:57 pm EDT

As the captain of a large vessel navigates through high seas, he spots a light on a collision course. 'Change your course 10 degrees East' he signals. 'You change your course 10 degrees West' he gets in return. His reply:  'I am a Navy officer, so you change your course' is met by 'I am a seaman of second degree, you change your course'.

The captain is furious and sends his final warning, 'I am a battleship and won't change my course'. Is there any reply that would change the captain's mind? The final signal received is: 'I am a light house, your call'.

New Highs or Bear Market Trap?

Lighthouses can save lives; however, if you steer right towards them, you are likely to sink.

Rising stock prices can improve investors' financial lives, but some rallies are bear traps that can and will sink your portfolio. The last nine trading sessions have lifted the S&P 500 (SNP: ^GSPC) 5.18%. The Dow Jones (DJI: ^DJI) and Nasdaq (Nasdaq: ^IXIC) have faired the same. Is this the first leg of a rally that will lead to new highs or a bear market trap?

Just as the lighthouse, the market won't change course for us. Therefore, if we can't bend the stock market (NYSEArca: VTI) to our will (no matter how bad we want to), we have to figure out what the market has in store for us.

The market and many individual stocks have an uncanny ability to look ahead and foresee problems we can only dream of detecting. While we are still wondering whether certain issues (I.e. European debt crisis, U.S. debt crisis, BP oil spill, etc,) have already been discounted or 'baked in,' the market has already discovered the next problem area or green shoot.

Subtle Tell Tale Signs

Even though it's difficult, we'll do our best to discover what Wall Street's radar has not yet picked up.

FedEx (NYSE: FDX - News) is one of the many companies to lower its profit outlook for the year ahead. As such, FedEx might well be the canary in the mine. Why? FedEx ships 'stuff,' all kinds of stuff. If the demand for shipping falls, it's because consumer demand is down. Decelerating consumer demand is bad for the economy.

'But wait, this is good news' some say. FedEx's lowered earnings expectations are due to increases in fixed pension and healthcare costs not falling consumer demand (or lack thereof). Once again, FedEx may be the warning canary and that's not good news.

The effect the new healthcare reform has on large corporations hasn't really been discussed much. So let's examine the potentially huge impact on stock prices.

The Real Cost of the Health Care Bill

Caterpillar, John Deere and AT&T already announced non-cash charges of $100 million, $150 million and $1 billion for 2010. This is based on the impact the new health care bill has on forward retiree health care costs. As always, it pays to put things into perspective.

Caterpillar reported profits of $895 million, John Deere's profit was $912.80 million and AT&T's profit was $12.54 billion. The unexpected healthcare charges make up 11%, 16% and 8% of profits. These expenses should eventually hit the earnings per share (EPS) and by extension the P/E ratio. Based on the above three examples, stocks could be overvalued by 8% - 16%. The above-mentioned charges were for retired employees only. Current employee healthcare costs were not considered yet.

Imagine the effect increased health care costs of that magnitude could have on entire sectors such as consumer discretionary (NYSEArca: XLY - News), consumer staples (NYSEArca: XLP - News) and technology (NYSEArca: XLK - News).

Hungry for Profits

While Wall Street is hungry for profits and analysts predict 2011 earnings would reach an all-time record high (more about that in a moment), 1 in 8 Americans are simply hungry.

Reuters just reported that nearly 40 million Americans were enrolled for food stamps during February. 'This is the highest share of the U.S. population on SNAP/food stamps,' said the anti-hunger group Food Research and Action Center.

Enrollment has set a record each month since reaching 31.78 million in December 2008. USDA estimates enrollment will average 40.5 million people this fiscal year, which ends Sept 30, at a cost of up to $59 billion. For fiscal year 2011, average enrollment is estimated to be 43.3 million people.

It's probably a fair (and sobering) assumption that Americans who worry about their next meal don't worry about the newest iPad or upgrading their car. Where is demand for new products supposed to be coming from?

Watch Out for Earnings Season

Time flies and earnings season is just around the corner. Before we talk about the upcoming earnings season, let's review the previous two.

In January 2010, most companies beat their earnings forecast yet the S&P (NYSEArca: SPY - News) sold off as much as 9.2%.

On April 11, 2010, right before the last earnings season began, the ETF Profit Strategy Newsletter warned of the following: 'It is likely that the S&P will spike above 1,200 before retracing some of its recent gains. Various earnings reports will be released this week. Buy the rumor, sell the news might be the theme for this earnings season, as it was in January.'

The S&P closed above 1,200 for five trading days before reaching the April 26 highs. Even though about 8 out of 10 companies beat their respective forecasts, the S&P sold off as much as 14.68%. Imagine what will happen if earnings disappoint.

Yes, analysts tracked by Thomson Reuters forecast earnings of $96.61 per share for the S&P in 2011. This would mark a new all-time record and surpass the 2006 peak.

One can't help but wonder how this earnings growth is supposed to be attained. 1 out of 8 Americans lives on food stamps, 1.6 out of 10 Americans (according to the BLS's U-6 unemployment number of 16.6%) has no job and 1 out of 4 homeowners has a mortgage that's under water.

Analyst's Paralysis

In addition to the above-mentioned under-the-radar issues, we note that regulators have closed the 83rd bank (NYSEArca: KBE - News) in 2010. The associated press reported on Thursday that new jobless claims are up sharply as layoffs persist. Home building (NYSEArca: XHB - News) has plunged to a five-month low. According to the Department of Housing and Urban Development, 643,000 people were homeless in January.

And finally, something Wall Street will be taking note of, Bloomberg reported that new financial regulations may cost financial companies (NYSEArca: XLF - News) billions of dollars. Of course analysts won't see the trouble until it becomes glaringly obvious even to us 'average Joes.'

On April 26 when the major U.S. markets (NYSEArca: TMW - News) reached their recovery highs, Bloomberg reported; 'U.S. stocks cheapest since 1990 on analyst estimates.' One of the headlines in the Wall Street Journal read that 'Technical analysts see room to roll.'

Quite to the contrary, the ETF Profit Strategy Newsletter noted on April 28, that 'the potential exists, that Monday's high - which was only one point short of the 61.8% Fibonacci retracement at 1,220 - marked a significant top.

A significant top implies a significant drop. How significant? The latest issue of the ETF Profit Strategy Newsletter provides a detailed analysis along with a termination range for this rally, the ultimate target range for a market bottom, and the one chart that illustrates the bleak future outlook.